Posted by freezy | Posted in Tips | Posted on 2:17 AM
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Of all the factors youll take into consideration when registering a domain name, its important to evaluate how your web address may support your Search Engine Optimization (SEO) efforts. SEO strategy generally focuses on whats inside your website, but a domain name can have an effect on rankings as well.
When youre ready to register a domain for your online business, you can impact your search rankings by:
Selecting keywords wisely
Using keywords in your domain name can make it more appealing to the search engines, as long as you avoid common pitfalls like using terms that are too generic. The best domain name for your business will support your brand and include a high-traffic keyword that is supported by the content within your website.
Performing a background check
The domain name you choose may not necessarily be new to the Internet. A previous owner may have simply decided not to renew it. A WHOIS search will tell you how long the domain has been around, as well as how many owners it has had. If there doesnt appear to be anything suspicious surrounding a pre-owned domains history, it could offer you a great way to gain immediate traffic, inbound links and search engine ranking. In a sense, it is letting previous owners do the work while you enjoy the reward. However, you must be wary of any expired domain that has had issues with the search engines, as these will likely hinder your efforts as well.
Registering for several years
When you register your domain name, you will choose the length of your registration term. While a one-year registration is an option, you can benefit from choosing a longer term, such as 3 years. Search engines factor in the length of your domain registration when ranking your site, which makes extending your registration term a simple step towards boosting your search rankings.
Your domain name is a powerful tool that can help you support your branding and marketing goals, as well as your SEO strategy. When youre ready to register a domain, choose it and use it wisely.
Network Solutions, a leading provider of Web solutions and the pioneer of the domain name registration service, offers a full range of Web-related services that includes Web hosting, Web design, ecommerce software, search engine marketing, SSL certificates, e-mail services, and domain name registration.
When youre ready to register a domain for your online business, you can impact your search rankings by:
Selecting keywords wisely
Using keywords in your domain name can make it more appealing to the search engines, as long as you avoid common pitfalls like using terms that are too generic. The best domain name for your business will support your brand and include a high-traffic keyword that is supported by the content within your website.
Performing a background check
The domain name you choose may not necessarily be new to the Internet. A previous owner may have simply decided not to renew it. A WHOIS search will tell you how long the domain has been around, as well as how many owners it has had. If there doesnt appear to be anything suspicious surrounding a pre-owned domains history, it could offer you a great way to gain immediate traffic, inbound links and search engine ranking. In a sense, it is letting previous owners do the work while you enjoy the reward. However, you must be wary of any expired domain that has had issues with the search engines, as these will likely hinder your efforts as well.
Registering for several years
When you register your domain name, you will choose the length of your registration term. While a one-year registration is an option, you can benefit from choosing a longer term, such as 3 years. Search engines factor in the length of your domain registration when ranking your site, which makes extending your registration term a simple step towards boosting your search rankings.
Your domain name is a powerful tool that can help you support your branding and marketing goals, as well as your SEO strategy. When youre ready to register a domain, choose it and use it wisely.
Network Solutions, a leading provider of Web solutions and the pioneer of the domain name registration service, offers a full range of Web-related services that includes Web hosting, Web design, ecommerce software, search engine marketing, SSL certificates, e-mail services, and domain name registration.
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